Главная

Популярная публикация

Научная публикация

Случайная публикация

Обратная связь

ТОР 5 статей:

Методические подходы к анализу финансового состояния предприятия

Проблема периодизации русской литературы ХХ века. Краткая характеристика второй половины ХХ века

Ценовые и неценовые факторы

Характеристика шлифовальных кругов и ее маркировка

Служебные части речи. Предлог. Союз. Частицы

КАТЕГОРИИ:






Before you read the following article, skim through it quickly and underline two sentences that convey the main ideas.




A jeans factory in Durham, North Carolina, produces designer jeans for men and women. These jeans can be purchased throughout the USA. What happens from the time the jeans are produced in North Carolina to the time a shopper in Portland or Miami decides to buy them?

As you have learned, a market is an arrangement in which buyers and sellers make exchanges. To an economist, everything that takes place between production and purchase is considered marketing. These are activities that bring buyers and sellers together. In addition to advertising, marketing includes buying and selling, transporting and storing, product planning, market research, product support, customer service, financing, insurance, and other tasks.

Businesses market their goods and services to people they think will buy them. To accomplish this goal, businesses assign different marketing jobs to different parts of their work force. A major corporation may have hundreds of people to test new product ideas. Other people will develop and perfect packaging designs. Still others will promote and advertise the products.

Further, entire industries have developed to offer specialized marketing support and services to businesses. They help businesses to differentiate their products, establish competitive prices, develop effective promotions, and see that products are available when and where consumers want them.

ACTIVITY 6






Не нашли, что искали? Воспользуйтесь поиском:

vikidalka.ru - 2015-2024 год. Все права принадлежат их авторам! Нарушение авторских прав | Нарушение персональных данных