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Методические подходы к анализу финансового состояния предприятия

Проблема периодизации русской литературы ХХ века. Краткая характеристика второй половины ХХ века

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Служебные части речи. Предлог. Союз. Частицы

КАТЕГОРИИ:






Essential vocabulary




1. market (1) the market [singular] the total amount of trade in a particular kind of goods: the art / diamond / bond / commodity / housing / securities / stock / used-car / wheat market | the world market in aluminium| to create a market (= to create a demand for a product) to depress the market (= to prevent it from working properly or being as active as it usually is) | The market is active /firm /steady /rising. | The market is depressed / sluggish /falling. | Honda is trying to increase its share of the market.| They have lost market share to smaller competitors.| Several factors combined to depress the American computer market.| The art market is rather depressed. || рынок (сбыта); сбыт, торговля, продажа; спрос; рыночная конъюнктура; рыночные условия

(2) [singular] the system in which all prices and wages depend on what goods people want to buy, how many they buy, etc.: to study the market | a naive belief in leaving everything to the market || рынок

(3) [countable] a particular country or area where a company sells its goods or where a particular type of goods is sold: a home / domestic market| a foreign / international / overseas market| cars intended for the domestic market| Our main overseas market is Japan.| The main market for computer software is still in the US || рынок

(4) [singular] the number of people who want to buy something, or the kind of people who want to buy it: There is a market for this product. (= there are people who want to buy this product) | The market for specialist academic books is pretty small. | There isn't much of a market for second­-hand computers. || рынок

2. market share the proportion of the total demand (for a product) that is supplied by a particular manufacturer or brand | | доля на рынке, доля рынка

3. the job / labour market the number of jobs that are available: The job / labour market has been badly hit by the recession. || рынок труда / рабочей силы, спрос и предложение рабочей силы

4. a buyer's / buyers' market a market in which the supply of goods is plentiful, and buyers can therefore influence sellers to compete with one another in forcing down prices (Buyers' markets that exist for a long time are a sign of economic slump.)| | конъюнктура рынка, выгодная дляпокупателя (когда предложение значительно превышает спрос); рынок покупателей; ситуация на рынке, выгодная для покупателей

5. a seller's / sellers' market a market in which there is a scarcity an the supply of goods, and sellers can therefore influence buyers to compete with one another in forcing up prices || конъюнктура рынка, выгодная для продавца (когда спрос значительно превышает предложение); рынок продавцов; ситуация на рынке, выгодная для продавцов

6. to be in the market for sth. to be interested in buying something: We are in the market for a new house. | Several terrorist groups were believed to be in the market for nuclear technology. || быть потенциальным покупателем, намереваться /стремиться купить что-л.

7. to be on the market to be available for people to buy: to put sth. on the market (= to offer sth. for sale) | to come (out) on / onto the market (= to become available for people to buy) | to be on the open market (= to be generally available for people to buy without any official restrictions) | There are thousands of different computer games on the market.| We put our house on the market at the wrong time. | A revolutionary new drug has just come onto the market. | A new computer has just come out on the market. | In some areas, handguns were freely available on the open market. || продаваться

8. to capture / corner / monopolize the market to gain control of the whole supply of a particular kind of goods: They're trying to corner the market by buying up all the wheat in sight. || монополизировать рынок

9. to flood / glut / saturate the market to sell something in very large numbers or amounts, so that the price goes down: Japanese companies were accused offloading the market with cheap steel. | The market was glutted / saturated with cheap cars. || затоваривать рынок, насыщать /переполнять рынок (товарами /товаром), заваливать /забивать / наполнять до отказа рынок (товарами / товаром)

10. glut [countable; usually singular] a supply of something that is more than you need: a glut (of oil) in / on the market [| затоваривание (рынка), насыщение рынка (товарами / товаром), избыток товаров на рынке; перепроизводство; застой

11. to market [transitive] (1) to try to persuade people to buy a product by advertising it in a particular way, using attractive packages, etc.: The success of any beauty product depends on the way it is marketed|| находить рынок /рынки сбыта

(2) to make a product available in shops: The turkeys are marketed ready-to-cook. || торговать; продавать, сбывать, реализовывать

12. income [countable; uncountable] money of all kinds coming in regularly, especially to a person, family or organization, such as salary or wages from employment, rent from property, profits from business, and fees for professional services (Income is usually expressed as an amount per annum (in a year), but sometimes also per mensem (in a month) or even per week.): to earn an income| to be on a high / low income| to live within your income | an annual / yearly / monthly / weekly income | an earned /fixed / gross / net / taxable income| unearned / investment income (= income from property, investments, etc.) | per capita income. | Most of my income goes on my rent. | It's only reasonable that people on a high income should pay more tax. || доход(ы); заработок; прибыль

13. revenue [uncountable] | revenues [plural] (1) money that a business or organization receives over a period of time, especially from selling goods or services: to generate /produce /yield revenue| one's annual / yearly / monthly / weekly revenue | advertising revenue || доход(ы); выручка; доходные статьи

(2) money that the government receives from taxation: to collect revenue || государственные доходы /поступления

14. operation (1) [countable; uncountable] the work or activities done by a business, organization, etc., or the process of doing this work: Many small businesses fail in the first year of operation. | Chris's courier service has only been in operation for two months. || деятельность, работа, функционирование

(2) [countable] a business, company, or organization, especially one with many parts: Their huge interstate operation reportedly brings in $20 million a year. | предприятие; компания

15. offshore (adjective) (adverb) (1) located at a distance from the shore: an offshore mooring | offshore oil-drilling platforms|| находящийся на некотором расстоянии от берега (в море)

(2) located or based in a foreign country and not subject to tax laws: an offshore bank | an offshore investment company | offshore bank accounts| offshore investments| offshore manufacture of car parts|| офшорный (расположенный, действующий в другой стране)

 

Text 3: Three ways to fix globalization

'There is going to be rising concern about the negatives of globalisation, while the world economy is heading into a much tougher period'

The new rallying cry for the anti-capitalists is "globalisation". And you can see their point. Even people who have zero sympathy for the May Day protesters - who see them as the spoilt children of two generations of post­war peace and prosperity - must feel uncomfortable about some aspects of what has come to be called globalisation.

We all have our own very different concerns: for example, the exploitation of decent people in the sweatshops of China making trinkets for the West; the rewriting of history by Hollywood to suit America's jingoistic tastes; or the destruction of wildlife habitat by logging and farming, often subsidised by taxpayers. All these ills are by-products of globalisation. If we did not have so much trade with China, or have a global film-distribution system, or were not able to buy wood products from countries that wreck their forests, then these unhappy effects would be much diminished.

Even those of us who rejoice in the global triumph of the liberal market economy must seek to fix the problems it generates. Or rather especially those of us who feel that way: it is people who believe in the system, who are the ones who can do something about it. The losers of the great intellectual battle - the former communists in Eastern Europe, the Marxist dictators in Africa, the extreme trade unionists in Western Europe - have little interest in fixing a system they spent the first half of their lives trying to pull to bits.

Fix it we must. Not only is there going to be rising concern about the negatives of globalisation, but the world economy is heading into a much tougher period. In particular, it is going to be very hard to deliver rising living standards when the proportion of people of working age is falling, not just in the developed world but pretty soon in most developing countries, too. If people are unhappy about an economic system when it is delivering, for the majority of people, higher living standards, they will be seriously miserable when it is struggling to do so.

What needs to be fixed? And to what extent are there market solutions to the problems? The second question is important because if there are market solutions, then the system can fix itself. If not, then we have to rely on weak global political institutions, which are likely to be ineffective, or worse, do more harm than good.

Three aspects of globalisation give particular cause for concern: its impact on the environment, inequality and cultural hegemony.

The problem of the environment is a problem of both success and excess. If there are more people in the world, and we are still adding more than 70 million to the global population each year, they will need more resources to feed and house themselves. In as far as population is rising as a result of increased life expectancy, that is a great success. We don't really want people to die younger, do we?

These additional people are, on balance, getting richer. With the sad exception of sub-Saharan Africa, every region of the world is on balance richer than it was a quarter century ago. Some parts, China and East Asia, are spectacularly so. Generating more wealth, of itself, need not damage the environment. On the contrary, we can use wealth to solve many environmental problems: put clean water into cities, generate electricity without burning dirty coal. However, as we become richer, we do use more energy, and while the world remains a fossil-fuel economy, that means that we will increase carbon dioxide emissions.

The market, left to itself, can alleviate many environmental concerns, particularly if it is nudged in the right direction by thoughtful regulation. Governments have often acted perversely towards the environment: look what the Common Agricultural Policy has done to our farmland. But there are some things the market cannot fix and the increasing use of fossil fuels is one of the most serious.

Countries are profoundly hypocritical about environmental regulation. The US has tough regulations on car fuel consumption, and accordingly has driven US motorists to four-wheel drives and light trucks that escape the regulation. Japan prides itself on environmental correctness, but sees nothing wrong with 'throwaway 'chopsticks and the killing of whales for "research". Many continental European countries criticise the US for excessive car use, but actually have higher car ownership and shorter distances to drive themselves (little Luxembourg has the highest car ownership in the world).

But increasing the carbon dioxide in the atmosphere does matter, because the long-term effects are so uncertain. We may end up flooding large parts of fertile low-lying land. The solution lies in changing policy in two countries, the US and China, and global self-interest can help solve it. You just have to convince them both to rein back their excess. It should be easier to do so in an interdependent world than one in which large countries operate without caring what their trade partners think,

Inequality: as a rule of thumb, the effect of globalisation is to increase inequality within countries but diminish it between them. There are exceptions: parts of sub-Saharan Africa may be losing ground simply because they cannot produce the products the rich world wants to buy, and not just because of corruption and civil war. Western banks and governments have also been extremely irresponsible in lending money to countries that wanted to borrow, but would always be unlikely to be able to repay. International financial markets are a facet of globalisation, and it would have been hard to deny countries access to them, even when that access was inappropriate. But lenders should always carry responsibility as well as borrowers, and when the relationship is unequal, the responsibility on the more powerful party is all the greater.

But for much of the rest of the world, inequality between rich countries and poor ones has diminished during the past 20 years. A simple fact: both China and India have grown faster both absolutely and per capita than either Western Europe or the US over this period. The gap between the world's two most populous nations and the two richest regions has narrowed.

The alarming problem, surely, is rising inequality within countries. This has happened everywhere, showing in some places (such as the US and UK) in rising income and wealth differentials and in others (much of Continental Europe) in different employment prospects. Both are profoundly distressing, and it is a fine point whether it is worse to have people working on low wages or to exclude them from the job market altogether.

The problem is determining to what extent globalisation is responsible for widening differentials, and to what extent other economic changes have increased the relative demand for skills. Some of the reason for holding down the real wages of working people in rich countries must be greater imports from lower-wage countries abroad. But part is the result of the need for skills. Everything we can do to lift skills must be an effort well-directed.

But the aspect of globalisation that worries me most is the third: cultural hegemony, Most people use this expression as a coded attack on the US: the imposition of hamburger values on the rest of us. I don't mean that: if intelligent adults really want to drink Coca-Cola, they should be free to do so. My worry is more fundamental; in myriad ways, we are being nudged to adopt customs that are foreign to our heritage. You can see it in Britain, with the imposition of continental weights and measures. You see it in France, with the creeping growth of the English language. If this jars in rich, developed countries, how must it feel in poorer ones, where the background noise from the developed world is all the louder?

I see no way of fixing this, except by being more self-confident about our own diversity and by respecting and relishing the diversity of others. Globalisation brings huge benefits; but it must never be allowed to crush diversity.

(Hamish McRae: The Independent)

 






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