How To Use Bold Type Effectively

A typeface with thicker strokes than regular is called bold type. It is heavier, darker than regular type. Many type families include bold versions of the basic typeface. They may also have Heavy or Ultra Bold weights and Bold Italic.

One way to grab attention in a sea of words is to set some text in bold founts. It is heavier, darker than regular type. Bold founts are used for emphasis to make certain words and phrases stand out from surrounding text. Here are some useful tips.

You can use bold founts to emphasize something, to highlight important points. But be careful and use restraint when using bold type. Whole paragraphs of text set in bold type are hard to read. The reason bold type creates emphasis is that it slows down the reader and forces their eye to really take in the words more carefully. But if you slow them down too much they may just skip over what you have to say.

One can also create contrast by using bold fonts. Use bold fonts for headlines to increase the contrast between headlines and body text.

Use bold fonts to aid skimming of instructional text. In some instances it is useful to readers to have titles, proper names, or key terms in a manual within a block of copy highlighted with bold for ease in scanning.

Avoid fake bold fonts. Set type in the bold (or heavy) version of a typeface rather than using the bold style function of your software. If a true bold version of a font is not installed the software creates a weaker fake bold. If the bold version of a font doesn't appear in your font list after it is installed (common in Windows), then go ahead and use the bold style option – the software should find and use the bold version.

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