Розничная и оптовая торговля.

¹ Liz Roman Gallese. The Cheese at Spag's Is Next to the Rugs — Over by the GolfBalls” — Wall Street Journal, January 28, 1983, p. 1; „The Discount Twist in Suburban Shopping Malls”. — Business Week, July 7, 1980, p. 94—96; Walteг МсQuade. „The Man Who Makes Millions on Mistakes”. — Fortune, September 6, 1982, p. 106—116; John Merwin. „Lemons to Lemonade”. — Forbes, August 30, 1982, p. 60—61.

² „Statistical Abstract of U.S.”, 1982—1983.

³ „Standard and Poor's Industry Surveys”. — Retailing, June 1983.

⁴ John Dennis McDonald. „The Game of Business”, N. Y., „Doubleday”, 1975, p. 102.

⁵ Phyllis Berman. „Too Big for Miracles”. — Forbes, June 15, 1977, p. 26.

⁶ Ernest Samhaber. „Merchants Make History”. N. Y., „Harper & Row”, 1964, p. 345—348.

⁷ Цитируемая часть определения взята из работы: Walter J. Salmon, Robert D. Buzzell, Stanton G. Cort, and Michael R. Pearce. „The Super Store — Strategic Implications for the Seventies”. Cambridge, Mass., Marketing Science Institute, 1972, p. 83.

⁸ См. „Supermarkets Eye The Sunbelt”. — Business Week, September 27, 1976, p. 61,

⁹ „Standard and Poor's Industry Surveys”. — Retailing, June 1983.

¹⁰ Salmonetal. „The Super Store”, p. 4.

¹¹ Перечень особенностей в слегка измененном виде взят из работы: Ronald R. Gist. „Retailing Concepts and Decisions”. N.Y., „John Wiley”, 1968, p. 45—46.

¹² „Standard and Poor's Industry Surveys”. — Retailing, June 1983.

¹³ См.: Jonathan N. Goodrich and Jo Ann Hoffman. „Warehouse Retailing: The Trend of the Future”. — Business Horizons, April 1979, p. 45—50.

¹⁴ „Catalog Showroom Hot Retailer”. — Chicago Tribune, December 6, 1978, Sec. 4, p. „Standard and Poor's Industry Surveys”. — Retailing, June 1983.

¹⁵ Leo Bogart. „The Future in Retailing”. — Harvard Business Review, November-December 1973, p. 26.

¹⁶ Belden Menkus. „Remote Retailing a Reality by 1985? ” — Chain Store Age Executive, September 1975, p. 42.

¹⁷ „Millions by Mail”. — Forbes, March 15, 1976, p. 82.

¹⁸ Прекрасный материал о методах и приемах «директ мейл» можно найти в работе: Bob Stone. „Successful Direct Marketing Methods”, 2nd, rev. ed. Chicago, „Grain Books", 1979.

¹⁹ См.: G. R. Schreiber. „A Concise History of Vending In the U.S.A”. Chicago, „Vend”, 1961, p. 9.

²⁰ См.: „How the 'New Sell' is Raking in Billions”. — U. S. News & World Report, May 8, 1978, p. 74—75.

²¹ См.: Ronald R. Gist. „Marketing and Society: Text and Cases”, 2nd ed. Hinsdale, ІІІ., „Dryden Press”, 1974, p. 334.

²² См.: Rollie Tillman. „Rise of the Conglomerchant”. — Harvard Review, November-December 1971, p. 44—51.

²³ См.: Phyllis Berman. „Melville, Corp.: Discounting with a Diflerence”. — Forbes, April 16, 1979, p. 93—94.

²⁴ Это определение, данное Институтом градостроительства, приводится в работе: Roger A. Dickinson. „Retail Management: a Channels Approach”. Belmont, Calif. „Wadsworth”, 1974, p. 9.

²⁵ David Elsner. „Shopping Center Boom Appears to Be Fading Due to Oberbuilding”. — Wall Street Journal, September 7, 1976, p. 1.

²⁶ Menkus. „Remote Retailing”, p. 42.

²⁷ Более подробно об этом см. также: Philip Kotler. „Atmospherics as a marketing Tool”. — Journal of Retailing, Winter 1973/74, p. 48—64.

²⁸ Harold Haydon. „Galleries: a Little Push Is Better That Too Much or No Promotion at All”. — Chicago Sun-Times, October 30, 1970, p. 55.

²⁹ См.: David A. Revzan. „Wholesaling in Marketing Organization”. N. Y., „John Wiley”, 1961, p. 10—11.

³⁰ См. „Statistical Abstract of U.S”, 1982—1983.

Глава 14. Продвижение товаров:

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