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КАТЕГОРИИ:






Complete the Zara company presentation with the words and phrases in the box. Translate the sentences containing the inserted phrases.




affordable business model consumer tastes continued expansion founder income industry standard prime locations state-of-the-art turnover

 

Zara, part of the Inditex Group, is one of the world's fastest growing retailers, with an innovative 1________________ that allows it to compete with quality brands but at much more 2________________ prices.

The 3________________of Zara, Amancio Ortega, opened the first Zara store in A Coruna, Spain, in 1975. It was a great success, and Ortega started opening more Zara stores in Spain. Working with computer expert Jose Maria Castellano they created 'instant fashions' - the company reduced the time from design to distribution to just 10 to 15 days. (The 4________________at that time was several months.) They used 5________________production

and warehousing procedures, and installed computerized inventory systems to link the stores to the factories. All of this meant that they were able to respond very quickly to changes in 6________________ . During the 1990s Inditex entered a steady stream of new markets, and by 2000 had covered most of Europe. Today, Zara is present in over 70 countries, with a network of 1,200 stores in 7________________in major cities.

For the whole Inditex Group (which includes Massimo Dutti, Pull and Bear, Bershka and other chains) annual 8________________ is around 10,000 million euros, with a net9________________ of about 1,000 million. The total retail area of the Group is approaching 2,000,000 square metres. As a measure of the company's success, market capitalization has increased by 200% since it was first quoted. Plans for the future include 10_______________ in the Asia-Pacific Region, and the opening of more 'Zara Home' stores, selling bedroom, bathroom and living room products.

 

7. Insert the correct modal verb into the gap and translate the sentences.

1. … you play the piano? (ability)

2. … I leave early, please? (permission)

3. I … play the piano. (inability)

4. … You give me a hand? (polite requests)

5. We … go to France next year. (possibility)

6. You … go until you have finished. (prohibition)

7. You … take your shoes off in here. (obligation)

8. You … drive so fast. (advice)

9. What … we do now? (asking for advice)

10. They … be discussing the company’s policy at the moment. (possibility)

 

Complete the second sentence so that it has a similar meaning to the first sentence. Use the given word and other words to complete each sentence. You must use between two and five words, including the word given.

1 1 advise you to drive more slowly.

shouldYou....................................................................................................................slowly.

2 It would be a good idea for you to leave early.

better You .....................................................................................................................early.

 

3 Driving without headlights is forbidden.

drive You ...........................................................................................................headlights.

 

4 Let's go shopping in town.

about What .............................................................................................................in town?

 

5 It's possible that Ann is looking for a new job.

may Ann............................................................................................................a new job.

 

6 He will probably pass his driving test.

likely He......................................................................................................his driving test.

 

7 You are not allowed to leave until the exam has finished.

mustn'tYou .........................................................................................the exam has finished.

 

8 I'd better start saving for my summer holiday.

shouldI.............................................................................................for my summer holiday.

 

9 You mustn't take photos in the cathedral.

allowedYou.......................................................................................photos in the cathedral.

 

10 It wasn't necessary to get dressed up, so we didn't.

need We .....................................................................................................get dressed up.

 




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