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Make up sentences using one part from each column. Follow the example.
Example: 1 a) Press magazines are media vehicles.
| a Press b Media | planners magazines | are work in | media media | agencies. vehicles. | |
| a Ad b Blended | marketing avoiders | uses zap during | advertizing TTL | breaks. techniques. | |
| a Normally b Interactive | TV advertizers | is an brief | advertizing emerging | agencies. media. | |
| a Advertizing b BTL | campaigns agencies | don’t run in develop | advertizing mainstream | strategy. media. |
3. In the description of Ford’s promotional strategy, the underlined words and phrases are in the wrong place throughout the passage. Move them to the correct position.
Ford employs a pan-European advertising (1) attention to draw (2) below-the-line to its products and services. Ford uses (3) s trategy promotions such as exhibiting vehicles and direct mailing of customers.
For Ford, (4) fragmented strategy is changing. TV advertising used to be the dominant (5) avoid promotional tool. Today this communication channel is becoming increasingly (6) above-the-line. Technology is affecting TV advertising. People can now record programmes for viewing later and (7) media the adverts easily.
Ford's Champions League sponsorship is (8) tactics marketing. The campaign contains both (9) blended and (10) adverts components. During broadcasts of football matches, TV (11) BTL for Ford products can be shown. At the stadium as fans arrive for a match, Tord can promote its association using below-the-line (12) ATL.
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