Our life is the process of advertising. When we hear someone say that advertising is bad, that it makes people “zombies” by imposing things on them

When we hear someone say that advertising is bad, that it makes people “zombies” by imposing things on them, we are often nod in agreement without thinking over those words. But if we thought a little, we would see that our life is a process of advertising.

In order to have a better concept of what advertising is, let’s look at its definition:

advertising (n.) – the attracting of public attention to a product, service, etc. (New Webster’s Dictionary), advertising (n.) – the business of encouraging people to buy goods… (Longman Dictionary of Contemporary English). You can also use the abbreviation ad when talking.

If you look closely at these two definitions, you’ll notice that the first one points at the fact that not only products can be advertised, while the second one links advertising with the process of buying. May be the first one is much more acceptable.

Our life is not just about buying or selling, it’s more about constantly choosing between two or more things, ways, etc. It’s choice that saturates our life and makes advertising necessary thing. It is a choice that makes advertising point out something to be bad or good, useful or useless, successful or not. So advertising is a way of helping people, not to impose things on them.

Task 1. Make a plan of the text (time for preparation.- 1 min., for answering.- 1 min.).

Task 2. Translate the 1st paragraph of the text (time for preparation.- 3 min., for answering.- 1 min.).

Не нашли, что искали? Воспользуйтесь поиском: