Fill in the gaps with prepositions in the box.

The chances are that you do not know who manufactures your favourite washing powder or toothpaste. You probably buy.... brand name and reputation rather than manufacturer name. Incidentally, Marks & Spence's carrier bags have done to make the term 'brand

name' familiar......the general public. The book trade,.......the other

hand, with vastly more products to deal......., classifies its wares

largely.......the basis.....in-house information........a record shop you

can search for a particular artist alphabetically.....surname; you can

see what the fastest selling items are.....a glance (they are laid out in

the top ten slots) and buy.....confidence. Ask.....a wine merchant or

supermarket.....a specific product and you will be told whether or

not it is stocked......that particular store. Do the same..... bookshops,

and you will usually be asked to name the publisher, or even worse the imprint.

5. Chose the right article a/the where it is necessary.

Brand.. Branding strives memorability. Brand summarize what

...... customer can expect from.... product: value, consistency,

permanence and reassurance. Some companies try to anticipate

public tastes and interests with......distinctive brand, others attempt

to join.....market area of.... successful brand with....." me too"

product. Many publishing companies confuse brand with company

name:.......only unifying factor they can see when every book is

different. Thus to.....publisher......new autumn list may constitute

.....brand.....bookseller, on.....other hand, will see the list not as

....whole, but as.... collection of individual titles; each author as.....

brand, or as.....basis for.....cross-publisher group.

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