Logistics on the Move

A new breed of logistics operator takes advantage

of new technology to create new markets

Logistics is a word most often seen on the side of trucks and is therefore mostly associated with the ¹_____ of goods from one place to another. But it has a bigger meaning, the management of the flow of material through an organization from ²_____ materials to finished goods. It might sound a simple enough business moving things around but it is growing more complex as new technology and greater use of the ³_____ open new ways of passing around ⁴_____ and selling products. This has opened up many new ⁵_____ for the logistics industry.

E-commerce has encouraged a new generation of logistics ⁶_____ to set up new companies. When you first ⁷_____ a new e-business it is cheaper and more efficient to outsource the packing and delivery of products. It also reduces the initial investment and ⁸_____ factor in setting up a new business.

Good logistics also plays an important role in reducing the costly inventory problems of over ⁹_____ and guaranteeing that there are no interruptions in the supply ¹⁰_____.

1. travel, transport, export; 2. raw, basic, component; 3. email, software, internet; 4. news, stories, information; 5. ways, markets, products; 6. entrepreneurs, engineers, businessmen; 7. begin, launch, commence; 8. inventory, warehouse, materials; 9. filling, stocking, supplying; 10. links, flow, chain.

Exercise 40 Think of the form of transport you would choose for the following consignments and why?

1. A large consignment of cars from Hamburg to Dresden. 2. A small consignment of flour from Wales to London. 3. A consignment of diamonds from Cape Town to Cairo. 4. A large consignment of coal from Sheffield to Leeds (both in the north of England). 5. A cargo of bananas from the Caribbean to Dublin.

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