Answer these questions.

1. What changes have taken place regarding:

a) the value of Nokia? b) Nokia's position in the market?

2. Why is Nokia no longer the leader in the mobile phone market?

3. What is preventing Nokia from regaining its position in the market?

4. Why is Samsung competitive successfully against Nokia?

5. Why was Nokia's first camera phone unsuitable for the Japanese market?

6. According to the writer, what advantage will South Korea have over Japanese and European companies in the future?

The following verbs related to competition all appear in the article.

Which of the words in the box suggest the idea of:

1. being in a strong position? (2 verbs)

2. equality? (2 verbs)

3. moving in front of?

4. recovery?

5. doing better than?

Select the best alternative in each example below.

1. Our sales results (rivalled / exceeded) all our expectations.

2. After buying their largest competitor they totally (dominated / exceeded) the market.

3. Our factory (rivals / regains) many of our competitors.

4. After only three years, US sales (crushed / overtook) sales in Europe.

5. Following the bankruptcy of our main competitor we (overtook / regained) our position as market leader.

6. They can (match / dominate) us on price but not on quality.

7. We are going to (regain / crush) the competition with our new handset.

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