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V. Complete the table with word families.
| Verb | Noun | Person |
| share | shareholder | |
| compete | competition | |
| advertising advertisement | advertiser | |
| promote | promoter | |
| supply |
VI. In each set of words, cross out the word that does not have a similar meaning to the first. Compare your answers with another student. Discuss why the words are similar.
1. share part portion dividend
2. huge gigantic smart large
3. meet enter satisfy fulfill
4. conduct carry on do run
5. enhance improve increase deteriorate
6. raise decrease lift increase
7. lack shortage quantity scarcity
8. rare usual scarce infrequent
10. compete rival contest accord
11. require satisfy demand call for
12. include omit contain involve
13. match agree meet resemble.
VI. You can talk about the people or organizations who buy particular goods or services as the market for them, as in the “car market”, “the market for financial services”, etc. Buyers and sellers of particular goods and services in a place, or those that might buy them, form a market.
If a company:
| enters penetrates | it starts selling there for the first time. | |
| abandons gets out of leaves | it stops selling there. | |
| dominates | a market | it is the most important company selling there. |
| corners monopolizes | it is the only company selling there. | |
| drives another company out of | it makes the other company leave the market, perhaps because it can no longer compete. |
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