Fill the blanks with the given words and phrases.

Just as products have a life cycle, so do consumers - the Consumer Life Cycle, or CLC. Matt Robinson talks about this:

‘Of course, the banking sector is highly (1) …… consumer life cycles - we’re able to understand how a (2) …… change over time. We exploit this by offering different (3) …… as our clients age, from their first savings account as a child, to a first (4) ………, to mortgages, life insurance and retirement plans. Some people criticize us for (5) ….., for making people believe they need products that they don’t. But I really think we try to fulfil or (6) ………customer needs as they change over the years. Younger customers do not have the same (7) …... as retired people.’

7. List the needs provided below according to the levels of Maslow’s hierarchy (1 – 8).

1. Biological and Physiological needs -.

2. Safety needs – stability -.

3. Belongingness and Love needs -.

4. Esteem needs -.

5. Cognitive needs -.

6. Aesthetic needs -.

7. Self-Actualization needs -.

8. Transcendence needs -.

Air, protection from elements, food, drink, shelter, warmth, security, sex, sleep, order, law, appreciation and search for beauty, realizing personal potential, independence, limits, balance, form, self-esteem, achievement, self-fulfillment, managerial responsibility, affection, relationships, meaning, seeking personal growth and peak experiences, mastery, work group, prestige, family, status, dominance, helping others to achieve self actualization.

Speaking

· Think about some products you have bought recently. What kinds of needs were you satisfying with each purchase?

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