Choose the correct word from the brackets to complete each brand value statement.

1. Our (trustworthiness / outlook / flexibility) means you can easily adapt the service to your needs.

2. We value (fresh / simplicity / inspirational) and we design our products with this in mind.

3. Our product is (easy-to be / easy to use / easy tocost).

4. We are (knowledgeable / luxury / heritage) about food.

5. We are a low cost, value for (lifestyle / fun / money) brand.

Complete the brand value statements using the following words.

Innovative Inspirational Luxury Respected

1. Technology: we are … and creative from product concept to packaging and delivery.

2. … we have a strong heritage in our area and we are knowledgeable.

3. … we value creativity, ours and yours. Together we build a more vibrant world.

4. … we believe that beautiful things have a high value and are worth the investment.

6. What are your favourite brands of the following products? Why do you prefer these to other similar brands?

soft drinks; clothes; cars; shampoo

Now choose one of the products you use and consider the marketing mix for that brand. Think about the following.

product - what are the product’s features? price - in comparison with similar products promotion - where and how is it advertised? place - where can you buy the product?

Do you think you are a typical customer for the brand?

Complete the article with the correct form of the adjectives in brackets.

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