Answer the questions to Text B.

1. What can you say about nowadays consumers?

2. What is meant under “brand values’?

3. How do brands make consumers trust them?

4. What brand qualities make customers feel good?

5. How do brands make customers feel that they are their contemporaries?

2. Consider the list of adjectives to describe brand values. Use your dictionary to find the nouns. Translate adjectives – nouns combinations.

Make up 10 sentences with either the adjectives or the nouns.

Florette produce a range of ready-to-eat salads and salad dressings. Read what they say on their website about their brand values, and choose the correct heading from the box for each section.

Florette is the undisputed European leader. This leadership is the result of a powerful brand identity built around clearly defined values:

(1). The production chain is kept as short as possible. Florette products are fresh and crunchy!

(2) ………….. Products are adapted to new trends and behaviour (snacks, lunch-packs, etc.)

(3) …………. Healthy products, ready to eat or cook: eat well and be good to yourself at the same time.

(4) …...Our collections cover all situations: from everyday meals to special

occasions.

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