Интервью с К.Черны,

генеральным директором компании «Ксерокс» по странам Центральной и Восточной Европы (ЦВЕ)

Q: Как известно, многие западные компании вкладывают немалые средства в государства ЦВЕ. Участвует ли Ксерокс в этом процессе? В какие именно страны вы сейчас инвестируете? Какие крупные проекты находятся сейчас в работе?

A: More than 12 billion of foreign investment reached the region in 1997, mostly to the Czech Republic, Hungary and Poland. Hungary, for instance, received 1,113 USD per capita. Of course, Xerox is also investing heavily. We have been trading in the Czech Republic, Hungary and Poland for many years.

Our two-year Project Exodus programme is gradually moving financial management out of Xerox's UK headquarters. The project has already been successfully implemented in Hungary, the Czech Republic and Poland. Other countries will follow.

Q: Уверены ли вы в правильности этого курса? Какова ваша маркетинговая политика, как вы работаете с местными отделениями компании?

A: More than ever now I am convinced that this is the right course: we've extensively restructured local offices to equip them with the skills and tools to manage and control their own business. Customers and business both benefit. We're also, of course, a partner of international companies in these markets, and a leading vendor of efficient, global document management solutions (технологии обработки документов).

Q: Сейчас много говорится об «этике бизнеса», о «новой культуре деловых отношений». Как это вписывается (to fit into) в вашу кадровую политику, как вы осуществляете подготовку персонала?

A: Our top priority in Central and Eastern Europe, as elsewhere in Xerox, is a motivated and skilled workforce. The company philosophy is to hire locally wherever possible, right up to the country general manager. We've just completed one of our quarterly three-week courses — in Budapest — for 15 of the latest young recruits.

Well, privatisation and the encouragement of local business initiatives. I think,they have to come mainly from political reforms. But by investing heavily in people's development and training, we are doing our bit and contributing to "new business culture," emerging in CEE nations.

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