UNIT 3. CREATIVITY IN MARKETING THINKING

Warm-up

Are You Left or Right Brained?

Tick whichever answer applies most to you in the following 23 questions and work out your score. Then answer question 23, ticking as many answers as you want. Look at the results on page 91

1. You are confronted with a problem. Do you:

a) go for a walk and mull solutions over, then discuss them?

b) write down all the options, arrange priorities, and pick the best answer?

c) recall past experiences that were successful and implement them?

d) wait to see if things get better?

2. Daydreaming is:

a) just a waste of time;

b) amusing and relaxing;

c) very helpful in problem solving and creative thinking;

d) a viable tool for planning the future.

3. About hunches:

a) I often have strong ones and follow them.

b) I have strong hunches but don't consciously follow them.

c) 1 occasionally have hunches but don't piace much faith in them.

d) I wouldn't rely on them to help me make important decisions.

4. How do you plan your day?

a) I make a list of all the things I need to do and the people 1 need to see.

b) I picture all the places I will go, people I'll see, things I'll do.

c) I just let it happen.

d) I make a schedule, blocking out appropriate times for each activity.

5. Do you have a systematic approach to doing things and organising information?

a) yes. b)no.

6. Do you frequently change the decor of your home?

a) yes;

B) no.

7. Do you learn athletics and dancing by:

a) imitating, getting the feel of the game or the music?

b) learning the theory and repeating the steps mentally?

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