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КАТЕГОРИИ:






Time measured in small units.




Linear-time cultures (the United States, Switzerland, Germany, Britain, the Netherlands, Austria, and the Scandinavian countries) measure time in relatively short periods: minutes, hours, days; plan for the short term; and report earnings and profits in quarters and years.

 

The languages of linear-time cultures abound in expressions which capture the idea of time as a precious entity:

• Time is money. Save time. Don’t waste time. Use time wisely. The early bird catches the worm. (United States)

• He who hesitates is lost. Strike while the iron is hot. Never put off till tomorrow what you can do today. (England)

• Time is everything. (advertising slogan for Swissair)

• Uberpunktlich (German expression for being on time, literally, over-punctual)

• Wasting time is stealing from yourself (Estonian proverb)

• Rest makes rust. (Dutch proverb)

• Lose an hour in the morning, chase it all day long. (Yiddish proverb)

 

Flexible Time

 

Time is the master of those who have no master. (Arabian proverb)

If it’s not your time, you won’t be born and you won’t die. (Corsican proverb)

In contrast to linear cultures, cultures that view time as flexible are reluctant to strictly measure or control it. Southern Europeans, the cultures bordering the Mediterranean, and South American cultures are flexible about time. In fact, the more things they can do at the same time, the happier they are; interruptions are welcome and multi-tasking or clustering is the rule. Although they will pretend to observe schedules in deference to their linear business associates, most Italians, Spaniards, Portuguese, Greeks, Arabs, and Latinos ignore the passing of time if it means that conversations or human interactions will be left unfinished.

 






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