The Advantages of Crowdsourcing

There are many.

1. The overhead is lower. You only pay for creative people when you need them, and even then, you only pay people if their ideas are chosen. Plus, there are no benefits to pay, vacation hours and so on.

2. The talent pool is huge. An ad agency built on crowdsourcing can choose from thousands of available creatives.

3. It allows an agency to grow and shrink as needed. IN these tough times, agencies are laying off creative staff and working with a skeleton crew. When times get better, more creatives are hired. But with crowdsourcing, the creative department grows and shrinks to accommodate each job.

4. The work, theoretically, is fresher. You can have different teams working on the same client for years, rather than tapping a select few times and draining the creative well dry.

5. You have access to international talent. The barriers are gone, you can team up a writer in India with a designer in Japan, all via cloud computing. (Cloud computing is the use of computing resources (hardware and software) which are available in a remote location and accessible over a network (typically the Internet). The name comes from the common use of a cloud-shaped symbol as an abstraction for the complex infrastructure it contains in system diagrams. Cloud computing entrusts remote services with a user's data, software and computation)

6. Great collaboration across multiple disciplines, languages and age ranges.

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