What is management.

Work of managers can be divided into five groups

1) Managers set objectives and decide how their organization can achieve them.

2) Managersorganize. They analyse and classify the activities of the organization and the relations among them. They divide the work into manageable activities and then into individual jobs. They select people to manage these units and perform the jobs.

3) Managers practice social skills of motivation and communication. They also have to communicate objectives to the people responsible for attaining them. They have to make the people who are responsible for performing individual jobs form team.

4) Managers have to measure the performance of their staff. To see whether the objectives set for the organization as a whole and for each individual member of it are being achieved.

5) Lastly, managers develop people- both their subordinates and themselves.

Obviously, objectives occasionally have to be modified or changed. And it is the job of company’s top managers to consider the needs of the future, and to take responsibility for innovation. Management is not entirely scientific.. It is a human skill. But intuition and “instinct” are not enough; there are management skills that have to be learnt.

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