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КАТЕГОРИИ:






HAND MADE CHOCOLATES




Jane Turner began her chocolate making business in a village near the seaside resort, of Torquay about three years ago, before that she had worked for a large food processing company in south-west England. We talked to her about her experiences.

Why did you decide to make such a big change of lifestyle?

"First of all, I was not happy in my job. Though it was a well-paid job, the work was very stressful and I had to work long hours. I just wanted to improve the quality of my life. I also wanted to live by the sea again. I knew that it would be difficult to find a good job in this area, so I decided to set up my own business."

How did the chocolate making begin?

"It had always been my dream. I found a suitable building in a village and installed all the equipment. My sister and a couple of her friends came to work with me and about six months later we were ready to start making cakes. After the cake business had begun to do well and we were supplying hotels and restaurants on a regular basis, I began trying to make my own chocolates. It is not easy to make good chocolate as there are so many factors involved: creativity, the quality of ingredients, even the temperature of the room. When I had developed a good enough range of chocolates, I sent some to the hotels and restaurants. They liked them and ordered more. That is how the chocolate making grew."

Have you made any mistakes?

"Oh, yes, a lot. Perhaps the biggest mistake was trying to sell our cakes and chocolates over the internet. It was a disaster. First of all, it was expensive to get a professionally designed website set up. Then it was difficult and expensive to deliver cakes and chocolates to places that were far away. We had to use special packaging to protect the cakes and chocolates, which was also expensive. Sometimes, the chocolates arrived late, or despite everything they were damaged. Then we had to deal with some very angry customers!" What are your plans for the future?

"We are thinking of setting up our own shop in Torquay with cake and chocolate making facilities inside."

2. Why did Jane Turner start her business? Read aloud the extract which says about it.3. How did her chocolate business develop?4. What mistakes did she make?






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