Read the text and find the answers to the following questions.

1. What has the conflict between globalization and localization led to?

2. What should companies do if they want to be successful in foreign markets?

3. Where is management largely based on analysis, rationality, logic and systems?

4. In what cultures are personal relations, intuition, emotion and sensitivity of much greater importance than analysis, rationality, logic and systems? What culture does Ukraine belong to? Why?

5. What does it mean if the culture is essentially individualist?

6. What is the difference between universalists and particularists?

Revise the Second Conditional. Find in the text sentences that contain examples of this type of Conditionals. Translate them.

4. Complete the following sentences.

1. Managing a multinational company would be more effective if …

2. If I were Japanese and had to make a business deal with an American, I …

3. If he were promoted, he …

4. They would try to sell more goods to their colleagues if …

5. I would be more motivated if …

6. If I had a possibility to speak to my boss about pay rise, I …

7. If I had an MBA degree, I

5. Find in the text the underlined sentence and translate it. Pay attention to the pattern The more …, the more…. (Що більше …, то більше …)

Following the pattern make up 5 sentences of your own.

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