THE STYLE OF ADVERTISING

Advertisement is a notice or paid announcement in the print, broadcast or electronic media designed to attract public attention, thus increasing the sales of the things advertised. The main function- to persuade the potential customers to buy certain goods and services. Adv-ing exists in oral and written forms.

The style of advertising is a rapidly developing style, represented by a huge variety of texts that can be classified according to their contents into: informative advertising(looks like a small article, but it may also consist of one line, in an informative manner, e.g. Tobacco companies are often running adv-ts with the general message of not smoking); infotisement (provides the reader with useful news or information on a topic. E.g. describing a new model of a car); advertorial (an adv-те written in the form of an objective opinion editorial and presented in a printed publication, often as an entire n/p section. Adv-als commonly advertise new products and techniques); advertising note (a short piece of advertising, often without any title, but containing the company’s logo or slogan. They describe new products).

Compositionally, texts of adv-ing may include: the title (to grasp the maximum of reader’s attention); the subtitle (the nature of the offer, mentioned in the title, is made clear); the slogan; the body (a proof of the claim that has been made in the title).

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